If your message can't run
on a computer, you are missing the most crucial
media outlet - Most of your audience spends
hours in front of a computer each day. You
must reach them where they are, you must make
it easy for them to see your message, you must
successfully grab their attention immediately...
Interactive media all have pros and cons...
So before you create content, your audience must be analyzed...
Before making a decision as to which one to use for distribution,
keep in mind that the best decision maybe to use a combination
or all three - especially if your audience spans several different
computer sophistication levels and software platforms... Nothing
is worse than creating a media-rich presentation and having your
client tell you that it crashed their computer...